Not all e-learning videos are created equal. Learn innovative ideas on how to create an e-learning video that inspires and engages the learner.
If e-learning were a person, they’d be a member of Generation Z, which gives a hint as to why the use of video in engaged e-learning is so popular and effective.
Born in 1998, e-learning is now a 22-year-old and a prime user of visual learning techniques, following in the footsteps of Millennials, who make up at least 92 percent of today’s digital video viewing audience.
Successful e-learning programs that use video not only benefit from the audience’s familiarity with it as a learning tool. Studies also show most people are visual learners who prefer to learn with video.
Why? Because they can educate themselves at their own pace with web-based training that’s available from the comfort of their own homes 24/7/always. Plus, it usually takes less time to complete online learning than classroom training.
Secrets of Non-Boring e-Learning Videos
Engaging e-learning videos are accessible to different types of learners, they’re easy to share, they allow you to reference additional resources while you watch, they enable user-generated learning content and, most important, they are the best tool for the job of distance learning.
How do they do all this? Hint: Engagement is key. We’re giving you six tips on how not to make a boring e-learning video:
Give Them the Unexpected: American artificial intelligence theorist Roger Schank says the quickest way to get a bored person’s attention is to do or say something they don’t expect. This could include creating roles for learners that teach the opposite of a role-playing action, like asking compliance workers to assume the role of an identity thief to teach what they should be doing to protect computer passwords and customer identity.
Keep It Short: Experts agree the ideal length for a training video is between one and four minutes. For more complex subject matter, break the content into several shorter videos. In addition to allowing learners to fit training into their daily schedules, the shorter length increases attention spans and encourages the rapid development of skills.
Use Storytelling: Employees are 75 percent more likely to watch a video than to read documents, emails or articles online, according to Forrester Research. Engaging an audience by telling a story in video form makes a lasting memorable impression. Incorporating audible cues such as a musical soundtrack or the sounds of nature capture emotion, which has the power to imprint important knowledge on a person’s mind.
Optimize for Mobile: With 87 percent of Millennials reporting that they always carry their smartphones with them and an estimated 67 percent of the population using mobile devices to access learning opportunities, it’s likely your e-learning video will be consumed on a smaller silver screen. This means adjusting the use of music, voiceover and graphics to accommodate an exceptional mobile viewing experience for the learner.
Give the Learner Something to Do: Ninety-eight percent of educators think video helps personalize education by enhancing learning experiences. Scenario and simulation videos bring the real world to the learner, allowing them personally to take on a role within a specific situation that applies to the training. Learners can record their performances for critique afterward.
Cater Creative to Learning Styles: For instance, education experts recommend minimizing sound effects and distracting visuals for visual and auditory learners so the narration is clear, the visual design is simple, the text is minimal and the graphics are a reasonable screen size.
Consider Signaling, Segmenting, Weeding and Matching Modality: These are the five recommendations of the Center for Teaching at Vanderbilt University for producing effective and engaging e-learning video content. Signaling refers to the use of on-screen text or symbols to highlight important information. Segmenting refers to grabbing learners’ attention with smaller pieces of new information. Weeding refers to editing out material that distracts from the ultimate learning goal. Matching modality refers to the simultaneous visual presentation of complementary information, i.e., split screen. These techniques have been shown to increase learner retention.
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